As part of the #MakeItFeelRight campaign, Lenzing’s Harold Weghorst, Global Vice President Marketing & Branding hosted a roundtable discussion with Samata Pattinson, CEO of Red-Carpet Green Dress and Arizona Muse, model and founder of Dirt Charity.

Have you heard? Greenfluencing is what it’s all about! Let’s meet the faces and brands that are leading the way and learn about how they are doing their part for the movement and Greenfluencing others to follow suit.

Non-biodegradable fibers have been the heavyweight champion of the fashion industry in recent years, but a rise in eco-conscious consumers and innovative fiber technology gives way to a new hero for the planet: botanic fibers.

Consumers have power to hold clothing brands accountable for sustainable standards of manufacturing. One of the goals of TENCEL’s #MakeItFeelRight movement is to drive this awareness to consumers but reinforce that sustainable action must follow.