support the #MakeItFeelRight sustainable fashion movement and #MakeAPledge

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48Ibs of CO2

is sequestered by a mature tree every year

Source: One Tree Planted, Tree Facts

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To create change we can buy less, support ethical companies, reduce waste, share information, remain open minded and let others know we care.

LILY COLE

British model, author and environmental campaigner
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Sustainable fashion isn't just about having a smaller impact on the environment. It's about changing our relationship with the clothes we wear and cherishing clothing as a work of art.

SUMMER DEAN

Sustainable fashion advocate
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Sustainable fashion is as much about the probing and expansive questions we ask as the honest and considered answers we provide. From TENCEL™'s accessible material innovation to a spotlight on a culturally diverse humankind, this is an expansive and crucial topic.

SAMATA PATTINSON

CEO, Red Carpet Green Dress™
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I have always loved sustainable fashion since young, especially thrifting and upcycling clothes. As I’ve gotten older, I pay more attention to where things are made and what they’re made of.

CAITLYN WARAKOMSKI

Founder & Editor of the blog HOW DO YOU WEAR THAT
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I support the #MakeItFeelRight campaign because industry insiders, like TENCEL™, lead the fight against fashion industry waste and educate consumers on how to make better choices.

IMMY LUCAS

Sustainability advocate, founder of the blog The Low Impact Movement
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Thrift shopping is my favorite way of practicing sustainability: It not only reduces air pollution, but also makes your outfits more unique. Besides the clothes have a story and I love that!

IRINA PEICU

Sustainable fashion advocate
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All clothing has a story and sustainable fashion is about asking where they come from, how you can make them last, and where do they end up!

DELILAH ISABEL

Sustainable living advocate

why we pledge

Did you know fashion production is expected to grow to 102 million tons by 2030?

Have you heard that fashion seasons have multiplied from a few seasons a year to 50‑100 'micro-seasons'?

Did you know the average consumer buys 60% more clothing and yet wears each item of clothing half as long?

Did you know non-biodegradable fibers account for over 2/3 of clothing materials worldwide?

Did you know non-biodegradable fiber production currently accounts for 1.35% of global oil consumption?

Did you know the final destination for 73% of clothing, or 35 million tons, was landfill or incineration?

Did you know 16 million tons of textile waste is generated each year in the EU?

Did you know €6.9 billion of textile waste is mostley sent to landfills or burnt?

Have you heard less than 1% of clothes are recycled to make new clothes?

supporters

Meet our partners for sustainability! Each of these sustainable organizations are working hard with us in this initiative. Learn more from their websites.

Eco Supporters

#MakeItFeelRight

Make conscious decisions in fashion. Choose sustainable textile materials.

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#makeitfeelright