69%
of clothing worldwide is made from non-biodegradable fibers, which are made from non-renewable resources like crude oil, natural gas and plastic

1.35%
of global oil consumption is attributed to non-biodegradable fiber production

The over-abundance of non-biodegradable fibers enables more affordable fashion. That’s why, more clothes are consumed now than ever before, but are worn half as long as garments

15 years ago

73%

of clothing produced ends up in landfills or incineration and clothing made of non-biodegradable fibers can sit in landfills for hundreds of years

Source: Changing Markets Foundation, Fossil Fashion: The hidden reliance of fast fashion on fossil fuels, February 2021

harming the planet

but there is a solution

everyday clothing choices can change the environmental impact of fashion

rethink new items

by shopping secondhand, reparing old clothes and sharing or swapping clothes

find better ways

to move on from well-worn clothing by recycling and upcycling

Wear right by wearing sustainable brands and wearing clothes made of good materials like

botanic fibres that biodegrade

when clothes are used right and worn right, they feel right for you and the planet

Have a look at what

#MakeItFeelRight is up to in Japan

Learn more