Support the #MakeItFeelRight sustainable fashion… | Make it Feel Right

Create a fun 15-second video that shows off how stylish sustainable fashion and you can be on TikTok and Instagram.

1

Bust the eco-fashion myth

To begin with, given an example of typical misperception or stereotype of sustainable fashion. Make it weird and funny. Use the sound track of Do It Right by Martin Solveig when create your video.

2

Dress up in your eco-fashion look

Show how stylish and chic sustainable fashion could be! Tag your outfits and explain why they are sustainable. End the video with a simple pledge on promoting sustainable fashion.


SOME ECO-FASHION CHOICES:
  • wear sustainable brands
  • wear secondhand clothes
  • repair clothes
  • recycle clothes
  • upcycle clothes
  • rent clothes
  • share closets with others
  • participate in clothing swaps
  • make your own clothes
  • rediscover clothes you own
  • make sure your clothes are made of good ingredients

3

Use #MakeItFeelRight and #MakeAPledge and post

Make the pledge as your post description! Don’t forget to hashtag #MakeItFeelRight and #MakeAPledge.

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4

Redeem your Tree Certificate

Go to our “Tree Cert” page to register your TikTok/Instagram pledge post. We will plant a tree on your behalf with our partner One Tree Planted. In return, we will send you a Tree Certificate to thank you for your contribution to global reforestation.

Redeem now

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To create change we can buy less, support ethical companies, reduce waste, share information, remain open minded and let others know we care.

LILY COLE

British model, author and environmental campaigner
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Every dollar we spend, every brand we support and every decision we make on the daily, HAS TREMENDOUS POWER. Think BEYOND. Ask questions. Research brands. Educating yourself is crucial.

VALERIA HINOJOSA

Eco-influencer and founder of WaterThruSkin
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I support the #MakeItFeelRight campaign because industry insiders, like TENCEL™, lead the fight against fashion industry waste and educate consumers on how to make better choices.

IMMY LUCAS

Sustainability advocate, founder of the blog The Low Impact Movement
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Sustainable fashion isn't just about having a smaller impact on the environment. It's about changing our relationship with the clothes we wear and cherishing clothing as a work of art.

SUMMER DEAN

Sustainable fashion advocate
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Sustainable fashion is as much about the probing and expansive questions we ask as the honest and considered answers we provide. From TENCEL™'s accessible material innovation to a spotlight on a culturally diverse humankind, this is an expansive and crucial topic.

SAMATA PATTINSON

CEO, Red Carpet Green Dress™
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I have always loved sustainable fashion since young, especially thrifting and upcycling clothes. As I’ve gotten older, I pay more attention to where things are made and what they’re made of.

CAITLYN WARAKOMSKI

Founder & Editor of the blog HOW DO YOU WEAR THAT
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When it comes to sustainable fashion I don’t let the trends own me instead I treat my wardrobe with care and love, sourcing timeless pieces made of natural fabrics that one day I can pass on to my daughter.

MASHA THEONE

Fashion and lifestyle blogger
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Thrift shopping is my favorite way of practicing sustainability: It not only reduces air pollution, but also makes your outfits more unique. Besides the clothes have a story and I love that!

IRINA PEICU

Sustainable fashion advocate
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To make changes, we must act locally to expand globally. Like anyone, my consumption is flawed, but two ways I reduce my impact is by shopping second-hand and consuming less meat.

TIA HRUBALA

Fashion content creator
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All clothing has a story and sustainable fashion is about asking where they come from, how you can make them last, and where do they end up!

DELILAH ISABEL

Sustainable living advocate

SEE ALL PLEDGES

#makeitfeelright

how small fashion changes make a big environmental difference

making one cotton shirt costs

  • about 4.5 months of power for the average US household
  • about 3 years of water needed for the average adult
  • about 2.1kg of CO2 emission

making one pair of jeans costs

  • about 200 showers or 8,183 liters of water
  • about 100 miles driven in a car or 41.1kg of CO2 emission

one less load of laundry saves 60.6 liters of water

making one adult wool sweater costs 221 gallons of water

if annual clothing microfiber pollution from our clothes was eliminated from oceans, it would equal the removal of 50 billion plastic bottles per year